THE CLIENT

Founded in 1986, the Maison Flora Tristan (MFT) is a 1st and 2nd stage shelter in Montreal for women and children from all cultural communities who are victims of domestic violence.

THE CHALLENGE

Transform the MFT’s brand image and increase its online presence with the general public. In concrete terms, significantly increase the organization’s visibility among Quebec residents, particularly those in Montreal, Longueuil, and Laval, educate them about MFT’s offerings and services, and encourage them to break the silence and contact MFT staff.

THE SOLUTION

We first proceeded to analyze Maison Flora Tristan’s digital tools. We then developed a digital strategy to raise the organization’s profile and increase its online visibility. Following a deep-dive audit of the MFT’s website and social media platforms, we created a new sleek multilingual website, updated their social media accounts, and launched two successful digital marketing campaigns in the preceding months. Both French language campaigns served to reach out to women (Generation X and Y) from various cultural communities living in the Greater Montreal area. The objective was to create dynamic and informative content on social networks that would generate new leads, increase the number of subscribers to the MFT social media pages and newly revived newsletter, and stimulate growth in website traffic.

Mandate:

• Collaborate with the MFT team to define project objectives and target audiences
• Identify weaknesses in the organization’s website and social media channels
• Replace the current website with a new, dynamic, multilingual site
• Optimize the new website for search engines (SEO)
• Produce targeted digital campaigns on: Facebook, Instagram, Google Ads
• Produce a monthly newsletter

Results:

• Significant increase in visibility and credibility with target customers
• Creation and launch of a new bilingual website
  • Search engine optimization
  • Optimization of internal navigation
  • Multilingual automated dialog box (French, English, Spanish, Mandarin, Arabic)
  • Multilingual presentation videos using artificial intelligence
  • Production of employee testimonial videos
  • Data capture (Google analytics, Google Ads, Facebook Pixel)
• Social media channels: Review and redesign 
  • Facebook, Instagram, LinkedIn, Twitter, YouTube
  • Sharing and exchange with a growing community of subscribers
• Digital marketing campaign (20 days):
  • 40 Google ads (French): 10,000 visible impressions + 155 clicks / 5 Facebook-Instagram campaigns (French): 55,000 people reached + 93,000 impressions + 1524 clicks + 4575 video views
  • 88 organic publications (French): Facebook, Instagram, LinkedIn, Twitter
  • Website: 1,400 new visitors / 2,500 page views
  • Newsletter: 116 subscriptions
• Digital marketing campaign (5 days):
  • 30 Google ads (French): 10,000 visible impressions + 155 clicks / 4 Facebook-Instagram campaigns (French): 234,000 people reached + 325,000 impressions + 1800 clicks + 211,000 video views
  • 35 organic publications (French): Facebook, Instagram, LinkedIn, Twitter
  • Website: 698 new visitors / 1000 page views

Expertise

• Digital communications, Strategic Planning, Digital marketing, SEO copywriting, Content creation, Art Direction, Video Production, Photo Production