THE CUSTOMER

The Academie de Taekwondo Raymond Mourad is a Montreal-based company specializing in the teaching of martial arts.

THE CHALLENGE

Mission: attract new students by highlighting the quality of the service offer and the proximity of the school. Target an audience of parents with young children living in the Notre-Dame-de-Grâce neighborhood of Montreal. Craft messages specifically targeted to this territory and broadcast on Facebook and Google Ads platforms.

THE SOLUTION

An ad campaign on Facebook Ads highlighted the presence of the Academie de Taekwondo Raymond Mourad in the heart of the Notre-Dame-de-Grâce district. The execution was based on the fact that NDG customers could walk to this establishment located “close to home” and avoid traffic. A first campaign used a photo montage showing Master Mourad teaching a group of young children. In the second campaign, a temoignage video was produced to show the quality interaction between the Master and his students, while highlighting his teaching method and the philosophical approach of the school.

Mandate:

• Creation and management of a customer newsletter using Mailchimp
• Update and management of the Facebook page (writing, photos, graphics)
• Production of a monthly content calendar
• Production of a promotional video
• Creation and set-up of an automated conversations system on Messenger
• Creation of a marketing strategy focusing on Facebook and Instagram audiences
• Creation and management of ad campaign
• Performance analysis and monthly reports

Results:

• Newsletters (segmented groups, 1000 subscribers) with an opening rate of 56%
  23% increase in Facebook subscribers over 12 months (increase of 279 subscribers for a total of 1221)
• FB Publications with a Regular Scope of 1000 to 2000 Likes
• Significant increase in the company’s visibility and credibility with its target clientele
• Regular exchanges and interactions with a growing Facebook subscriber community
• 10-day digital video campaign on Facebook Ads: 31 conversations on Messenger, 139 link clicks, 6732 video plays, 9243 impressions, ads viewed by 5300 people

Expertise

Copywriting. Digital Strategy, Digital Marketing, Advertising Campaign, Art Direction, Graphic Design, Video Production, Photo Production